Origins of KidSafe.me, a service of uKnow.com, Inc.

Tim Woda had worked for years at buySAFE, an Internet trust and safety company, helping to protect consumers from poor online shopping experiences. But when one of his own children became the target of an Internet child predator, it was a wakeup call. While his child was not harmed, it forced Woda to think about ways to prevent the new technologies kids use-such as social networking and text messages-from opening doors to such risks.

Joined by his brother Steve Woda, founder of buySAFE, and a talented team of entrepreneurs and technologists, development began on the world’s first Parental Intelligence System that would leverage the team’s tremendous knowledge of Internet security and risk management to help parents keep their social and mobile kids safe.

The concept of uKnow.com, Inc. was born in June of 2009. The team developed their first online service that makes it easier for you to connect to your child’s digital world. They later developed a service that uKnow.com partners, affiliates and independent representatives could deliver to their customers – KidSafe.me™.

KidSafe.me helps protect kids from predators, bullies and sexting. Unlike parental control software, KidSafe.me enables parents to “have their child’s back” without constantly looking over their shoulder. By giving parents the information they need to educate and engage their children about staying safe online and smarter tools to supervise their children in a digital world, we are helping to make technology safer for kids and less intimidating for parents. And by supplementing this proactive approach to parenting social and mobile kids with a notification and reporting system to inform parents if their child becomes intertwined in a risky situation, we provide parents with uniquely smart tools to help keep our kids safe.